Financing Christmas Part 2: The Santa Claus Rally

The Santa Claus Rally, a stock market phenomenon, reflects economic trends and market sentiment.

Is profiting from the Santa Claus Rally possible?

The Santa Claus Rally refers to a stock market phenomenon typically observed in the last week of December and the first few trading days of January. It's characterized by a noticeable uptick in stock prices, a trend that has intrigued investors and analysts for decades.

The Santa Claus Rally - myth or fact?

Historical Evidence Of The Rally

The Santa Claus Rally, evident in historical market data, shows a consistent pattern of stock market increases during the holiday season. Since 1969, the S&P 500 has experienced an average growth of 1.3% during this period, with positive returns in most years. A decade-long analysis of the S&P 500 further supports this trend, revealing that despite occasional deviations due to external factors such as geopolitical tensions and economic uncertainties, the rally predominantly results in positive returns.

This pattern is not exclusive to the S&P 500. Other major indices like the Dow Jones Industrial Average and NASDAQ Composite also exhibit similar trends of growth during the Santa Claus Rally period. The trend extends beyond the US market, with international indices like the UK's FTSE 100 and Japan's Nikkei 225 often experiencing similar upward movements during this time, indicating that the Santa Claus Rally is a globally observed phenomenon.

A Closer Look At Bitcoin Seasonality
September is the most consistently bad month for bitcoin, but October is the best, with an average return of 22%.

Possible Explanations

The Santa Claus Rally can be attributed to a combination of factors. One key influence is the psychological impact of the holiday season's festive spirit, which often leads to increased optimism among investors, driving up market activity. Additionally, tax strategies play a significant role; many investors engage in tax-loss harvesting towards the year's end, selling under-performing stocks and then reinvesting, leading to market fluctuations.

Another contributing factor is the distribution of year-end bonuses. A considerable amount of these bonuses typically finds its way into the stock market, increasing buying activity and potentially raising stock prices. The market also becomes more sensitive due to reduced trading volumes during the holiday season, with fewer trades having a proportionally larger impact on stock prices.

Do bonuses really matter?

Lastly, institutional investors' year-end portfolio adjustments for optimization and reporting purposes can cause noticeable shifts in the market. These adjustments often lead to increased demand for certain stocks, contributing to the rally.

While no single factor completely explains the Santa Claus Rally, the interplay of these elements—psychological influences, tax considerations, bonus-induced investments, trading volume sensitivity, and institutional rebalancing—collectively provides a plausible explanation for this distinct seasonal market trend.

A Seasonal Phenomenon With Caution

The Santa Claus Rally exhibits varying predictability. Data from the Stock Trader's Almanac shows the S&P 500 averaging a 1.3% gain during this period. However, this trend is not consistent across all years, with economic conditions significantly influencing its impact. Strong economic years, like 2019 (which saw 2.2% GDP growth in the US), often witness a more pronounced rally, while in times of economic downturn or market instability, such as the 2008 financial crisis, the rally can be less evident or absent.

Market sentiment in December also plays a crucial role, with general optimism contributing to the rally, but this can be overshadowed by larger economic or geopolitical concerns, as seen in 2018 with trade tensions and interest rate hikes. Overall, while the Santa Claus Rally is an interesting market phenomenon, it should be considered as one aspect of a broader investment strategy, taking into account the wider economic and market conditions.


Read the whole series:

  1. Financing Christmas Part 1: Consumer Spending
  2. Financing Christmas Part 2: The Santa Claus Rally
  3. Financing Christmas Part 3: The Christmas Spirit In Action

Subscribe to our newsletter and follow us on X/Twitter.

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to REX Wire.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.