Mastercard And MoonPay Collaborate To Dive Deeper Into Web3
Mastercard joins forces with MoonPay, emphasizing the exploration of Web3 tools to elevate experiential marketing and create innovative consumer engagement strategies.
Mastercard, the global payment giant, is further delving into the world of cryptocurrencies through its recent alliance with the crypto payment platform, MoonPay. This collaboration, officially announced by MoonPay on Oct. 25, aims to explore the potential of Web3 tools in enhancing experiential marketing and discovering novel avenues to engage with Mastercard's user base.
Announcement At Money20/20
The partnership was publicized at the renowned Money20/20 event in Las Vegas by Keith Grossman, MoonPay's enterprise president, and Raja Rajamannar, Mastercard's chief marketing and communications officer. Grossman, in a LinkedIn post, mentioned, “Mastercard will take advantage of MoonPay’s entire Web3 portfolio, including auth to minting to ETHPass and more as well as work closely with our agency, Otherlife, for strategy, creative and front-end dev work for their experiential initiatives”.
Reception And Responses
The news garnered positive reactions from industry professionals. Adam Polansky, overseeing Web3 marketing at Mastercard, expressed his gratitude and excitement for the forthcoming endeavors. Similarly, Elizabeth Taylor, a partnership executive at Mastercard, voiced her enthusiasm about the alliance's future prospects.
Mastercard's Ongoing Crypto Endeavors
Even though Mastercard has yet to make an official statement about this partnership, their increasing involvement in the blockchain and crypto sector is evident. Their recent endeavors in 2022 include launching a program that empowers banks with crypto trading capabilities through a collaboration with Paxos. Furthermore, the firm has also joined forces with Coinbase and MoonPay to integrate its payment solutions into the Web3 and non-fungible token realms.
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